Mobilizing Action: Project Bread’s Response to the 2025 Government Shutdown
When the government shutdown began on Oct. 1, 2025, it disrupted Supplemental Nutrition Assistance Program (SNAP) benefits the following month. Project Bread, a Massachusetts-based food security nonprofit, helps people enroll in SNAP and advocates for policies that protect and strengthen federal nutrition programs. As Social Media and Digital Content Manager at Project Bread, I led a multiplatform campaign to reach people who need help and inspire people to take action, clearly demonstrating the impact of our advocacy.
Collaborating across teams, I set out to accomplish the following:
Keep audiences informed and up to date about SNAP benefits.
Spread the word about Project Bread resources, such as our FoodSource Hotline, which helps people apply for SNAP and find food.
Motivate audiences to take direct action, resulting in hundreds of people attending our Rally for SNAP and over 800 taking action, sending 7,500 messages to legislators through our Action Center.
Show audiences the impact of their advocacy.
Across Instagram, Facebook, and X, content about the government shutdown generated over 166k impressions. I also created a video with a government shutdown message from Project Bread President & CEO Erin McAleer—writing the script, filming, editing, and uploading it to Vimeo. The video was then shared in Project Bread’s newsletter.
In addition to social media, I managed web content. I wrote “SNAP Can’t Stop,” a thought leadership piece that positioned Project Bread as a leader in the food security space, while my coworker wrote a recap of the Rally for SNAP. The blog posts ranked second and fourth in views from October to December 2025. This campaign demonstrated my ability to pivot during a crisis and create compelling content that informs and catalyzes action.